Lorin (she/her) is a public relations professional with a special focus on the travel, tourism and non profit sectors. The University of Central Florida Grad is an advocate of the B Corp movement and inspired by their global vision of an inclusive, equitable, and regenerative economic system for all people and the planet with a special focus on racial justice, climate action and stakeholder governance.

At her own company, Saturday PR, she is passionate about helping purpose-driven businesses tell their stories in an engaging way to media. By working with clients whose values align with hers, she can feel good about the stories she tells on their behalf, knowing that each has a happy ending for all stakeholders.

In her work with the For Good Movement including their organizations like B Tourism, Florida For Good and regional For Good chapters around the state, she helps them on their mission to provide free resources, collaborative opportunities and networking connections to facilitate the spread of business for good and Certified B Corporations.