B Corp Global Climate Summit has ended
The B Lab and Sistema B Global Network and the B Corp Climate Collective invite you to the first annual B Corp Global Climate Summit! Join the global community of B Corps as we gather for an inspirational three-day virtual summit to take collective climate action centered in people and justice.

The Summit has ended. You can view all recorded sessions via the B Corp Global Climate Summit YouTube Playlist.
avatar for John Davies

John Davies

Avocado Green Brands
Brand Editorial Director

Contact Me

I'm the Brand Editorial Director at Avocado Green Brands. We don't think about ourselves as a mattress company. At its core, Avocado is an environmental platform raising the bar for what it means to be a sustainable business. I love to help hone the brand strategy and voice across our marketing channels. My background is as a longtime magazine editor and writer in the outdoor and environmental space. From Avocado's lifestyle/advocacy magazine, to our newsletters, commercials, and product pages, we harness our channels to share a consistent, urgent message: we need to act on climate and social justice now.

At Avocado, we're doing everything we can to do our part. A Certified B-Corp since 2020, our vision is as urgent as it is aspirational — a world united by sustainability and social responsibility. As a Climate Neutral® Certified business, Avocado is the world’s first mattress brand to achieve net-negative carbon emissions across its entire business scope. As long-standing members of 1% for the Planet and recipients of their inaugural Pinnacle Award, one percent of all revenue is donated to environmental nonprofits on an annual basis. We practice radical transparency and a “farm-to-bedroom” approach; we co-own an organic latex farm, factory, and wool collective in India — from where we source and process raw materials. Mattresses are handcrafted in a GOTS certified facility in Los Angeles that we also own. Our materials, factory, and finished products are GOTS/GOLS organic certified. Our mattresses are also GREENGUARD Gold certified for low emissions, MADE SAFE® certified, and have achieved STANDARD 100 by OEKO-TEX® for both human and ecological safety.
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