Companies have traditionally used advertising a product for sale. What happens when we use advertising as a force for good — to promote lifestyles, behaviors and practices that benefit people and our planet? Even better, how can companies — particularly B Corps — work creatively and collaboratively to magnify the positive impact of their communications? In this panel discussion, we'll hear from companies that are leveraging advertising, media and public relations tools in new and different ways to promote awareness around the climate emergency, orient towards climate justice, and advance meaningful climate solutions.
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B Lab is inviting you to a scheduled Zoom meeting.
Topic: B Corp Global Climate Summit: Collective Advertising for People & Planet
Time: Jul 1, 2021 01:00 PM Eastern Time (US and Canada)
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