B Corp Global Climate Summit has ended
The B Lab and Sistema B Global Network and the B Corp Climate Collective invite you to the first annual B Corp Global Climate Summit! Join the global community of B Corps as we gather for an inspirational three-day virtual summit to take collective climate action centered in people and justice.

The Summit has ended. You can view all recorded sessions via the B Corp Global Climate Summit YouTube Playlist.
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Thursday, July 1 • 5:00pm - 6:00pm
Collective Advertising for People & Planet (Panel Discussion)

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Companies have traditionally used advertising a product for sale. What happens when we use advertising as a force for good — to promote lifestyles, behaviors and practices that benefit people and our planet? Even better, how can companies — particularly B Corps — work creatively and collaboratively to magnify the positive impact of their communications? In this panel discussion, we'll hear from companies that are leveraging advertising, media and public relations tools in new and different ways to promote awareness around the climate emergency, orient towards climate justice, and advance meaningful climate solutions.
B Lab is inviting you to a scheduled Zoom meeting.

Topic: B Corp Global Climate Summit: Collective Advertising for People & Planet
Time: Jul 1, 2021 01:00 PM Eastern Time (US and Canada)

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Meeting ID: 886 9484 5145
Passcode: 489347
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avatar for Veena Harbaugh

Veena Harbaugh

Marketing Director, B Lab U.S. & Canada
Veena Harbaugh serves as Director of Marketing and Communications for B Lab U.S. & Canada where she works to grow the B Corp movement and increase business leadership on the challenges of our time — racial equity, climate justice, and building an inclusive economy. As a marketer... Read More →

avatar for Lynn Johnson

Lynn Johnson

Founder + CEO, Hella Social Impact
Lynn Johnson is an award-winning speaker, “Best for the World” entrepreneur, producer, marketer, and organizational development consultant. A lifelong theater artist and transformational facilitator, her work lies at the intersection of arts, media, culture, and social change.A... Read More →

Dustin O’Harver

Guayaki Yerba Mate
avatar for Abram Tannenbaum

Abram Tannenbaum

Co-founder, Grapevine Outdoor
I was born and raised in Portland, OR and graduated from PSU with a business degree. After living in other cities, I decided to come back to Portland to be closer to family and start a business. In 2015, I co-founded Grapevine Outdoor, an outdoor advertising provider. Grapevine is... Read More →
avatar for Gold Hood

Gold Hood

Founder & CEO, Ads4Earth
Gold (Darr) Hood is helping to solve the climate crisis by creating a fundamental shift in digital advertising and social media that restores integrity to advertising and trust in data privacy.  Ads4Earth.com generates revenue by having users volunteer their data and watch interactive ads that are matched to them. The users are then rewarded by allowing them to choose one of A4E partnering nonprofits and schools for which 80% of the ad revenue generated by that user will be donated by... Read More →
avatar for John Davies

John Davies

Brand Editorial Director, Avocado Green Brands
I'm the Brand Editorial Director at Avocado Green Brands. We don't think about ourselves as a mattress company. At its core, Avocado is an environmental platform raising the bar for what it means to be a sustainable business. I love to help hone the brand strategy and voice across... Read More →

Thursday July 1, 2021 5:00pm - 6:00pm UTC
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