Aileen McManamon is a seasoned Brand Strategist and Business Intelligence professional with career experience spanning the automotive, technology and sports industries. 5T Sports Group, a sports management consultancy focused on creating triple bottom line impact (economic, environmental and social returns) for professional sports leagues, teams and marquee events. We support brands in building their own purpose-driven metrics and messaging into their multimillion dollar sports investments. We work with progressive sports leagues, teams, events and host cities to craft future-forward partnerships that enable them to tap the full potential of their audience for good.

Talk to us if you would like to discover how your B Corp brand, service or mission fits into the $471 B global sports industry.

Talk to us if you are an NGO or public sector entity focused on sustainable development and want to discover how to leverage sports to go beyond messaging and achieve impact.